ASPCA® ShopKind™: A New Way to Connect with Consumers
Tuesday September 15, 2026 @1pm ET
This year, as part of their work to support farms raising animals with the highest welfare standards, the ASPCA launched a new tool to connect consumers with farms and retailers offering certified, outdoor or pasture-raised meat, eggs and dairy. Learn and ask about the certifications that are accepted in ASPCA ShopKind, get a guided tour of the tool and find out more about the ASPCA’s goal of building market opportunities for more humane farmers.
Presenters: Nancy Roulston, Senior Director of Corporate Policy & Animal Science, Farm & Industry Engagement at the ASPCA and Maddie Cleland, Senior Manager of Corporate Campaigns, Farm & Industry Engagement at the ASPCA
Photo Credit: ASPCA