From Farm to Farm Store: Staffed or Self-Service? How to Start, Grow & Maintain an On-Farm Market
Tuesday October 13, 2026 @1pm ET
Thinking about opening a farm store but unsure where to start—or whether a staffed or self-service model is right for your farm? In this webinar, Vanessa Frias, owner of Willowbrook Farms, will share her firsthand experience starting and operating an on-farm store. We’ll cover the basics of getting started, choosing between a staffed, self-service, or hybrid model, and the pros and cons of each approach. We’ll also discuss store setup, products and pricing, inventory, payment options, attracting customers, security, and the day-to-day realities of maintaining a farm store while still running a farm. Whether you’re considering a simple self-service setup or a fully staffed farm market, this webinar will help you think through the costs, challenges, and opportunities before opening your doors.
Presenter: Vanessa Frais, Willowbrook Farms