March 3, 2026

With AI, humane washing, greenwashing, and market fluctuations shaping consumer perception, livestock producers need clear, authentic marketing to stay competitive. This session, led by Michele Thorne, Executive Director of the Good Meat Project, will explore the 2026 marketing trends, threats, and opportunities you’ll need to know to stay ahead.

Presenter: Michele Thorne, Good Meat Project Executive Director

February 6

More than 300 livestock farmers selling direct-to-consumer contributed to the 2nd annual ChopLocal national survey. Join Katie Olthoff as she shares some of the findings, including average gross sales, marketing techniques used by the most successful farms, and the impact of ecommerce on farm sales.