From Farm to Farm Store: Staffed or Self-Service? How to Start, Grow & Maintain an On-Farm Market

October 13, 2026

Thinking about opening a farm store but unsure where to start—or whether a staffed or self-service model is right for your farm?

In this webinar, Vanessa Frias, owner of Willowbrook Farms, will share her firsthand experience starting and operating an on-farm store. We’ll cover the basics of getting started, choosing between a staffed, self-service, or hybrid model, and the pros and cons of each approach.