September 1, 2026

Do you know how to set your prices for your pastured poultry products to make sure you pay yourself and make a profit? If you are just guessing, or setting your prices based on what others charge, there is a good chance that you are losing money with every sale. In this session, you will learn how to use two new tools, one for eggs and the other for broilers, that will allow you to input your actual costs, and which will then calculate the price you need to charge - no guessing required!

September 15, 2026

This year, as part of their work to support farms raising animals with the highest welfare standards, the ASPCA launched a new tool to connect consumers with farms and retailers offering certified, outdoor or pasture-raised meat, eggs and dairy. Learn and ask about the certifications that are accepted in ASPCA ShopKind, get a guided tour of the tool and find out more about the ASPCA’s goal of building market

February 17, 2026

Anna and Shae Pesek co-own and operate Over the Moon Farm in rural eastern Iowa, where they raise farrow-to-finish Berkshire hogs and pastured poultry. They’ve been running a meat subscription since 2021, experimenting with different formats as their business has evolved. In this webinar, they’ll share how various subscription models have worked for them.

March 3, 2026

With AI, humane washing, greenwashing, and market fluctuations shaping consumer perception, livestock producers need clear, authentic marketing to stay competitive. This session, led by Michele Thorne, Executive Director of the Good Meat Project, will explore the 2026 marketing trends, threats, and opportunities you’ll need to know to stay ahead.

March 10, 2026

Join us for an inspiring and informative session as Elizabeth shares her experience of hosting a farmstay on her partner's 5th-generation family farm since 2020. From the first seeds of the idea to building a unique guest experience rooted in heritage and hospitality, this webinar offers an authentic behind-the-scenes look at agritourism done right.

January 6, 2026

Before retiring or submitting your letter of resignation, join this webinar to explore some items to consider when starting a farm.  Topics covered will include business structure, business planning, farm insurance, registering your farm, financing your farm and applying for USDA programs and services. 

December 2, 2025

Learn how to set up subscription box orders to generate monthly recurring revenue for your farm using easy-to-use software to set up your online store.

March 24, 2025 1pm ET

It's easy to sell a steak or pork chop... but what do you do with a pork shank, trotter or beef brisket? This webinar will give you 'tricks of the trade' in how to sell those problematic cuts at the farmer's market, whether it is simply how to cook them or a simple guide for your customers to cure at home. 

Presenter: Tanya Cauthen, Belmont Butchery

February 6

More than 300 livestock farmers selling direct-to-consumer contributed to the 2nd annual ChopLocal national survey. Join Katie Olthoff as she shares some of the findings, including average gross sales, marketing techniques used by the most successful farms, and the impact of ecommerce on farm sales.

October 28

You’re in for a treat with this webinar! Jennifer Martin takes us on a fascinating journey from invitro to processing as she explains the impact of maternal nutrition on ultimate animal profitability.

Learn the very best way to build a loyal customer base, how to attract ideal customers, and how to implement consistent marketing practices that never feel pushy.